James Abbott is principal at The P80 Project, a consultancy practice specialising in digital payments, which encompasses traditional and emerging tech. 

He is ex-COO/CPO of BNPL platform Laybuy where he launched the product globally, including cross border payments and digital card issuing. 

He is currently focusing on future payments systems, blockchain adoption and non-custodial wallets, and how these can reinvigorate customer experience in financial services.